Corporate events shouldn't be dry and boring. Whether it's a team-building event or a business gala, you want attendees to see your brand in a positive light.
Creative entertainment, tailored perfectly for your event, leads to lasting memories. It's not always easy to plan something with the right impact, but this guide will outline several options, including:
Why entertainment matters for corporate events
Interactive entertainment ideas for corporate events
Creative corporate event entertainment options
Entertainment ideas for virtual and hybrid corporate events
Jump in and get ready to leave people raving about your corporate event long after it ends.
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Why Entertainment Matters for Corporate Events
Entertainment creates excitement during corporate events. Given that team-building workshops, business galas, and awards ceremonies all have a reputation for being overly formal and stiff, anything that lightens the mood can help your guests enjoy themselves and interact more openly.
Other benefits of corporate entertainment include:
Enhancing Engagement. Rather than distracting attendees from the purpose and theme of a corporate event, entertainment maintains their attention. This ensures they're tuned in and ready to listen to important presentations or announcements.
Breaking Down Barriers. Nothing cuts through small talk and awkwardness quite like an escape room or scavenger hunt. Whether it forces teamwork or simply gets people laughing and talking together, entertainment helps attendees forget about hierarchy.
Generating Networking Opportunities. It's never easy to break the ice in a corporate environment — especially in a B2B setting where a single positive conversation could land important clients. When you provide entertainment, it serves as a conversation starter for networking. Afterward, guests will appreciate how your event facilitated their professional goals.
Reinforcing Culture and Image. Entertainment is another opportunity for brands to demonstrate their culture and create the ideal image they want to portray to customers. For example, tech startups could position themselves as innovators and forward-thinkers by hosting virtual events that leverage emerging technologies such as AI.
Additionally, entertainment is the icing on the cake that helps transform a successful event into a memorable one. No matter how good a speech is, people are prone to forget it. However, for better or worse, they'll never forget their boss competing in a dance battle.
Interactive Entertainment Ideas for Corporate Events
If you want your guests to have fun, you have to get them to let their guard down by inviting collaboration through engaging content and interactive entertainment. Consider these corporate event entertainment ideas to get things started:
Escape room challenges
Scavenger hunts
Acrobatics workshops
Dance challenges
Karaoke competitions
Musical instrument installations
Group art installations
Photo booths
Live statues
Choose entertainment that is relevant to your attendees or approachable to everyone. For example, the staff of an engineering firm might get a kick out of putting their skills toward a LEGO competition.
Creative Corporate Event Entertainment Options
A little creativity is all it takes to make ordinary extraordinary, and it can be precisely what your corporate event needs to stand out. Consider quirky entertainment like roaming magicians and acappella singers who move from table to table at larger events. A surprise murder mystery also never disappoints.
For smaller, more intimate events, the sky's the limit, and there's even more you can do. A few great ideas include:
Themed mini-golf courses
Pop-up culinary experiences
Cocktail mixing stations
Personalized jewelry crafting
Group origami lessons
Entertainment Ideas for Virtual and Hybrid Corporate Events
Want to expand your reach while making your corporate event as inclusive as possible? Why not take it virtual?
Whether you choose to go entirely online or take more of a hybrid approach, there are many ideas you could implement to add excitement, including:
Online escape rooms
Remote team trivia
Virtual reality tours
Digital art sessions
Virtual games
Don't forget to stream any live music or performers you host at the venue to bring energy and excitement to your remote attendees.
Discover Entertainment Options for Your Corporate Event
Make your next corporate event a success with our professional event planning services. From company picnics to holiday-themed parties, we can handle all types of celebrations, meetings, and ceremonies.