Corporate event considerations help you figure out how your next event should look, feel, and function. From venue layout to the timing of food service, every detail contributes to the event's success. To ensure everything goes smoothly, learn the right questions to ask and what you should do with the answers.
In this guide, we’ll look at:
Corporate event objectives and alignment
Venue logistics and guest comfort
Technology, lighting, and sound coordination
Catering, timing, and service flow
Post-event evaluations and takeaways
Here are our top corporate event insights for your consideration.
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When you’re organizing an event for your company, every detail matters. From creating stellar first impressions for clients to facilitating team-building exercises, you can achieve so many goals with the right plan in place. Modern Moments’ corporate event services will help you create a blueprint that matches your goals. Take advantage of our charming and versatile space and see what exciting things can happen.
Corporate Event Objectives and Alignment
Kickstart your corporate event planning by identifying the main goal. Having a clear goal gives you a target as you focus on the event’s tone and format.
Ask yourself these questions and use the answers to begin your outline:
Is the event for employee engagement, client appreciation, or product launches?
How does the event fit into the company’s values and broader goals?
How will your event agenda support the objectives identified above?
Consider everything from your speakers and planned activities to refreshments and décor.
Venue Logistics and Guest Comfort
Nobody can learn or connect unless they’re comfortable. The right venue will have the flow, capacity, and branding opportunities to support your vision.
Choose a location with ample parking as well as accessibility accommodations.
Consider both indoor and outdoor spaces depending on seasonality and event type.
Think about seating arrangements, climate control, and restrooms.
Venues offering on-site amenities and in-house planning teams make adapting easier on the fly. You’ll also have help anticipating scenarios and guest requests you might not think of otherwise.
Technology, Lighting, and Sound Coordination
Technological aspects of corporate event planning are often taken for granted. Simply plug in and press play, and the lights go on. The reality is that lighting, sound options, and lighting integration vary. Learning about your options can help you upgrade your presentations and provide a more memorable experience.
Partner with a trained AV team for presentations, livestreams, and hybrid (live and remote) formats.
Use lighting to highlight event stages and create the appearance of separate sections in an open space.
Test microphone and speaker placement to suit the venue’s acoustics.
Catering, Timing, and Service Flow
Catering provides the nutrition and refreshments clients and employees need to keep going. Food should be set up and served in a way that supports your event’s flow, which takes some planning.
Weigh the pros and cons of plated meals vs. a buffet or small bites. Your event’s schedule and formality will come into play.
Time food and beverage service around speeches and events to avoid competing for attention.
Confirm dietary restrictions and offer nonalcoholic options if there’s a bar.
Post-Event Evaluations and Takeaways
Your event is over, and it was a success. Still, your work continues. The information you gather about your most recent event will help inform planning for future ones. In addition to cataloging your thoughts and ideas, reach out to attendees, the venue, and your team for their feedback and insights.
Send out surveys to guests asking for their impressions and suggestions for improvements moving forward.
Debrief your team and vendors. Discussed what worked and what could be tweaked to improve efficiency and efficacy.
Use social media or closed, invite-only groups on apps like Slack to share post-event highlights. This will facilitate networking and keep the momentum going for future events and connections.
Plan Every Detail With Confidence—Partner With Modern Moments
Modern Moments offers a slew of benefits and amenities to help make your event a success. Enjoy affordable rates, indoor and outdoor spaces, and complimentary tables and chairs. But perhaps best of all are our corporate event services. Presentations, competitions, meetings, seminars, meet-and-greets, lunch-and-learns—they're all possible with help from our team. Call today and use our top corporate event considerations to inform your planning.